Content is king. Yes. No one will debate that. But you want to make sure you are getting the most out of your article writing. Your articles should be helping to promote your website and your business. Here are some tips on the importance of article marketing.
1. 42% of B2B marketers say they’re effective at content marketing. (Source: CMI)
2. 60% of marketers create at least one piece of content each day. (Source: eMarketer)
3. Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). (Source: Aberdeen)
4. 57% of marketers reported custom content was their top marketing priority for 2014. (Source: Altimeter)
5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
6. 93% of B2B marketers use content marketing. (Source: CMI)
7. 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)
8. Conversion rates are nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source: Aberdeen)
9. 39% of marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)
10. 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.(Source: CMI)
11. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. (Source: Social Media Examiner)
12. 60% of the most effective B2C marketers have a documented content strategy. (Source: CMI)
13. B2B marketers use an average of 13 content marketing tactics. (Source: TopRankBlog)
14. 70% of B2B marketers rate in-person events as effective. (Source: TopRankBlog)
15. 74% of people suffer from glossophobia (fear of public speaking). (Source: BrandonGaille)
16. B2B marketers with a documented strategy are more likely to consider themselves effective. (Source: CMI)
17. 73% of organizations have someone in place to oversee their content strategy. (Source: CMI)
18. 86% of highly effective organizations have someone in charge of content strategy. (Source: CMI)
19. 72% of marketers think that branded content is more effective than magazine advertisements.
20. 69% of marketers say content is superior to direct mail and PR. (Source: Custom Content Council)
Hi, I’m Stefania – Aka the Techy Girl! I’ve been building WordPress websites since they revolutionized how we create beautiful, functional, affordable websites. I started building websites back in the day when we had to hand write the code!!!! WordPress is much easier. Web design started as a hobby of mine and in 2010 I turned it into my passion and full-time business. When I work on a website, it’s because I love working on websites. I teach people how to use their websites and make them beautiful and functional through my courses and online sessions. If you need help or have questions, I would love to chat!
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