Seo starts from the beginning. I put my clients into several phases and SEO is always a part of what we are doing. It starts with building their website. Their domain name needs to have their keyword in it as a general rule. The content should be divided into 4 keywords for services. This is how google categorizes things in google plus. Since I work with wordpress sites, I use a plugin called Yoast SEO which handles the onpage SEO. Once the site is ready, it is submitted to google webmasters and a google analytics account is set up. From there, social media sites can be set up, designed, and content scheduled on a regular basis.
This then brings us to the monitoring and building stage. Content is shared daily/weekly on social media platforms. Blog posts are scheduled and shared on social media networks. A free gift and landing page is created to build lists for email blasts. Weekly newsletters are sent. SEO is monitored through a site called WebCEO which monitors keywords, gives suggestions for backlinking, broken links, monitors competition, reviews, etc. Webinars are done and promoted with facebook ads to increase followings on social networks. Daily monitoring of social networks for comments and interactions.
The third stage is growth and change. You simple cannot do the same thing over and over again. Once a upon a time, hootsuite and bufferapp were used for scheduling facebook and twitter posts. Now, both facebook and twitter have their own scheduling feature and so posts scheduled from 3rd party apps are pushed down below posts that are scheduled using their schedulers. Mobile users are now almost as powerful if not more powerful than regular computer internet users. The internet is changing faster than anyone can keep up and businesses need to stay on top of things or else they will end up like one of my clients who was formally #1 on google and now can’t be found until page 4.