Growing your small business using Facebook can be a very rewarding experience, but it can also be challenging and frustrating. Here are 4 tips you need to know to grow your Facebook fans and likes.
#1 Make an Offer
Promotions, discounts and free stuff are all very popular on Facebook. It is a way to offer your customers something of great value and they love it! You can offer a discount to anyone that mentions you on Facebook when they shop with you. You can build your reach (likes and fans) by making it simple for your visitors to distribute your message beyond your current fan base and then make it easy to redeem whatever you have offered them (discount or gift).
#2 Boost The Posts That Are Important
Use ‘Boosted Posts’ to help you increase your audience reach. Enter the amount you are going to set aside for your promotion and Facebook immediately tells you how many people that reach will generate. You can target your reach so that your message is getting to the right people. For example, you can create posts that reach people near you. This is a powerful tool that is often overlooked because users don’t understand its full benefit. It’s cost effective and it provides an easy way to expand the reach of your posts. It’s important to realize that just posting your post isn’t enough anymore. You need to take these extra steps to get the most from your posts.
#3 Make Sure to Post Regularly
Throughout the day create a steady posting stream before any big event you have coming up. This can help your audience to focus. Make sure you are highlighting your ‘top goods/services,’ but reach out beyond self promotion to get the most out of your posts. Consider adding posts that will give your audience extra value. When you just post on your products and services your audience becomes bored and is likely to either hide your news feed or ‘unlike’ your page. By offering content that’s interesting you keep your audience wanting to find out what else you will offer.
#4 Give Your Page a Facelift
It’s time to do a little remodeling on your page and add some value. Make sure that your content information and hours of operation are posted. Update your cover photo so that it is current and relevant. Tell your audience a little bit about yourself and your business.
These 4 tips will help you grow your Facebook Small Business Page.