Are you planning on creating a website soon? Do you already have a website but it’s not going well? Well here are 8 questions you need to know before you create a website.
What Is Internet Marketing?
Internet marketing is just that. Marketing on the internet. It can be a general term for so many things like
- email marketing
- social media marketing
- website building
- affiliate marketing
- pay per click ads
- and more.
Do I Need A Website?
Yes, you do need a website and no they are not impossible to create. Thanks to the wonders of WordPress and Wix and Weebly, anyone can have a website. It’s a simple as buying a domain and hosting, setting up one of these services, creating content with images, and putting it all in the right spots.
Do I Need Social Media?
Yes, you do need to be on social media. There is a reason they call them online SOCIAL NETWORKS. They are places on the internet for you to be SOCIAL and NETWORK. Take just 10 minutes a day to check your messages online and respond to people. There is no getting around that one. But you need to do it. (And remember to be nice :))
What Is All This SEO Stuff?
SEO is simply a matter of making Google and people find your site. It’s not a perfect science. There is no two-step process and you are number 1 on google. It will not happen in a week. There are no shortcuts. It takes time and effort.
What Is Content?
I didn’t coin this phrase but I like. Content is king. Why? You need to be constantly producing content. Sites that produce more content (blog posts, videos, social media posts, and podcasts) are more popular and do better. Also, the content cannot be “I like cows”. It needs to be interesting. “Top 5 reasons why cows rock!”
What Do You Want To Do?
Know what you want. The how is easy. The “what” can take time. Do you want to customers to buy t-shirts on your website? Do you want them to sign up for a monthly membership program? Do you want them to post videos of themselves singing Jingle Bells? It can be whatever you want. But first, you have to know what it is you want.
Why Are You Doing This?
Know why you want it. Don’t build a website and get online just because I say so. (Although that is a good reason!) What are you hoping to get out of our online marketing efforts? More sales? Better branding? Millions of users in your database? (Don’t knock, that’s how Facebook made their billions). There must be a method to your madness.
How Do I Keep Up?
It’s all going to change. Google and Facebook like to keep things fun for you so they change their algorithms constantly (Yes I will explain that too!). What I did a year ago, I am not doing anymore. There may even be things in this article that will be irrelevant in 5 years’ time. (I promise to keep you up to date if that happens).
Do you love your website? If you even had to think about it, you should join the FREE 5 day Love Your Website Challenge!
In this 5 day challenge, you will get access to our private facebook group, my free wordpress getting started guide, plus 5 daily lessons on how to spruce up your site!