What Can a Newsletter Do For Your Business

No we’re not talking about real newsletters.  But electronic newsletters!!!   Seems like everyone is sending newsletters these days.  Are you?  If not, learn what a newsletter can do for your business here.

• Email has three times as many users as Facebook and Twitter combined, meaning Email reaches much bigger audience than Facebook and Twitter together. (KissMetrics)

• 40% of B2B marketing professionals stated that the leads generated by email marketing are high quality. (Software Advice Survey)

• The average ROI of email marketing is $44.25 for every $1 spent. (ExactTarget)

• 27% of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)

•  7 in 10 people say they used of a coupon or discount which was in the marketing email.  (2012 Blue Kangaroo Study)

Help Create and Maintain Relationships with Your Clients An effective email Newsletter will help you stay in touch with your clients and prospects; it creates a unique opportunity to connect one to one with consumers. Remember that sharing useful (not salesy) information about your products or services will help establish you as an expert on the topic. The more customers that see you’re an expert and knowledgeable about the topic, the stronger and more trustworthy the relationship. (source)

Communicate Effectively Email newsletters may be more effective to communicate specific types of messages. In fact, e-newsletters are notoriously effective for lead nurturing or to communicate special promotions or account reminders to existing customers, whereas this type of communication may be inappropriate on a blog. Having an e-newsletter simply gives you more options to choose from for different types of messages. (source)

Email has one of the highest returns on investment Compared to any other form of marketing: $40.56 for every $1 spent. In comparison, catalogs had a return on investment of $7.30 and banner ads had a return of only $2 for every dollar spent. (See the report.)

More people use email compared to social media. Sure, social media is becoming more popular. However, The Radicati Group reports that the worldwide number of email accounts still eclipses the number of active social media accounts: 3.3 billion compared to 2.7 billion. (source)