Digital marketing which is also called internet marketing is the marketing of products or services on the internet using digital technologies. It is marketing that uses electronic devices or the internet. This may include display advertising, mobile phone apps, and emails and so on. See this article for more on what digital marketing is.
Different digital marketing methods exist. They include search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing, e-books, display advertising, social media optimization, social media marketing, direct email marketing, etc. Digital marketing can also be non-internet based using such channels as televisions, SMS and MMS on mobile phones, ring back tunes, or phone network messages. These channels differentiate digital marketing from online marketing which is strictly over the internet.
Part of digital marketing is your business website design and optimization. Asides having a beautiful site and one that is responsive, meaning it loads easily on any form of device be it desktop, laptop or any handheld device; pads, tabs and mobile phones, it also needs to be optimized. This is the foundation for your online business and marketing strategy.
What Does SEO Mean?
Search Engine Optimization (SEO) can be described as the process or procedures used to build your website from scratch or make changes to it so as to rank well and appear higher in search engine results. It also describes among other things processes used in optimizing the speed at which your website loads on a browser. Based on several factors, search engines evaluate how relevant a website is and assigns it a position in the search results. Criteria like relevant keywords, phrases, meta-tags, image tags, etc. are used to determine how relevant a webpage is to a given keyword or set of keywords. Other factors that help in SEO optimization include general UX (user experience), off-page SEO, link building and more.
All of these improve the chances that your website will become more relevant and ultimately rank higher in search results for targeted keywords. More than 60% of users do not look beyond the first page in search results. This is why it is necessary to use SEO to push your site’s ranking as high as possible.
It is for the above reason that you really and truly need a trusted digital marketing agency for your site’s SEO from ground up, that is, including the actual design of the webpages pages.
Benefits of Working with a Trusted Digital Marketing Agency
Different websites have different goals depending on the type of business, the target market, and the desired action from the target audience. While an online store will optimize its website to encourage completion of sales, checkouts and repeat purchases, an online publication will want an increased number of readers of their articles. Read https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/ for benefits of SEO to your business.
Depending on the goal of the business, an experienced agency will know exactly what strategies to employ to ensure that the client’s goals are achieved. Some of the optimization processes may include some of the following:
- Optimizing keywords and on-site content to better present the company’s value proposition.
- Tweaking the appearance and visual style making it user-friendly through proper font usage, font sizing, easy navigation and an optimal placement of the call to action button or links.
- Effective use of media like video and images.
- Improving the responsiveness of the website that is, its appearance and navigation on any a wide range of device.
- Trust building through the display of customer or client reviews and testimonies.
The home page as well as any landing pages used for different campaigns is essential to a company’s success in optimization. Depending on where the traffic is coming from, any of these is the first point of contact with the website. This is one of the very first things an agency will look at. The conversation rate of these pages will be checked during the site audit and ways to ensure better conversion rates implemented.
Making sure your webpage is properly designed and optimized to meet basic SEO standards will not only organically increase traffic to it, but also ensure that you get better conversion.
A lot is involved in the processes described above. It is therefore not something you want to just hand over to any company. You need top quality companies like IIAS – International Internet Advertising Services Inc. that have extensive web design, SEO and general digital marketing experience.
Before you choose a company, ensure that they can deliver on the required task. You can check for their reputation, reviews from previous customers, take a look at their own website and search engine ranking for relevant keywords to give you an ideal of how much they really know.
Lastly, before signing up with any company, have them do a quick audit of your site and give you a few ideas of the direction they will want to go in to achieve your target. If what you hear does not impress you, there is no point choosing them.
Make your site’s search engine optimization a priority and you will see a marked improvement in the results you will begin to get.