The World Wide Web led people from real life to the Internet.
Consequently, all the things that used to happen in the squares or in the streets, now take place on the Web: such as for the exchange of personal opinions about a service or a company.
The latest industry datas shows that more and more consumers read online reviews before choosing a store where to buy.
Hands up anyone who has never searched for online opinions about a restaurant before to reserve or has never renounced to book an hotel due to the bad evaluations published on it.
Which are the main online review platforms?
There are different online review platforms, where people can give their opinion about your business. Some of these are general and some are specific for a market.
Even social medias like Facebook give the possibility to leave a rating about a service or a business.
The main platforms are:
How can you receive reviews for your business?
“Ok, I have a business, but how can I do to get reviews?”
Elementary. For example, if you have an e-commerce, put a flyer insidie the package that reminds to leave a comment about the service. When your customer will receive his order, he will be satisfied and happy: that’s the perfect moment to leave a good review.
Have you got a mailing list? Just send a reminder to your subscribers that have already tried your service.
Give samples to try
Why don’t send your product for free to customers for let them try it, with the purpose of receiving a feedback?
Yes, if you want to receive reviews, you have to give reviews to you customers. In this way, they will be more likely to return the favor.
How to monitor reviews, and manage bad reviews?
Good reviews can help you in:
- Improve your online reputation;
- Provide answers to customer questions;
- SEO: in particular for Google reviews. For “Big G”, infact, the reviews improves the customer experience, and this is always a good thing for the positioning in the SERP;
- SEM: good opinions can help provide more traffic to your website.
Therefore, it’s important to constantly monitor them.
What’s more, say thanks to customers who write positive reviews and reply to who leave negative evaluations for understand and resolve any problems.
Remember that a negative opinion can always become a positive one.
Pay attention to social media: search for the name of your business and check what is said.
A tool that can help you to manage your reviews, your online reputation and the relationship with your customers is ReviewBuildr. Just type the name of your company and the zip code to have a complete report about your online presence and reputation for local searches.