The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read the entire article.
==> Before You Write Anything
Before you write any kind of content, take a look at the design of your website. In particular, look at your header.
Does your overall website convey a benefit to the reader? For example, if your header says “Bob’s Website,” chances are readers aren’t going to get a sense of what they could get from your site.
On the other hand, if your header said “SEO Tips from a 10 Year Veteran,” people are much more likely to perk up. If that’s coupled with good design that builds credibility, you have a strong chance of getting the reader to pay attention.
==> Writing Your Headline
In direct response marketing, the headline is often considered the most important component of any marketing piece.
That’s because it’s the first thing that people read. It’s your first and sometimes only chance to capture your reader’s attention.
People who read your headline should instantly be able to tell exactly what your content is about. It should hammer home the benefit and get them excited to learn more.
==> Using Graphics
Most people’s eyes will gravitate to any graphics on the page before they even read any text.
Using graphics to convey a benefit can be an incredibly powerful tactic. For example, if you’re writing about how to earn money by being a consultant, holding up a picture of your first big consulting check can convey the “what’s in it for me” answer much more powerfully than words ever could.
Make sure you also take advantage of the space right beneath an image. Research has shown that captions underneath images are some of the most read parts of any website.
==> Using the Opening Paragraph Wisely
Finally, spend a lot of time on your opening paragraph. If your opening paragraph doesn’t quickly convey the benefits of reading your content, you’re probably going to lose your reader. Even if you’re writing a five-page 5,000 word article, your time would be well spent if you spent 20% of it on your first paragraph.
The first paragraph should start out with a strong “hook” sentence. Then the next 3-4 sentences should explain exactly what they’ll get from reading the rest of your article.
If you combine all these techniques, you’ll be able to convey to your readers exactly what they’ll get from reading your content in fifteen seconds or less. This will increase your readership, bring back more returning visitors and ultimately bring you more sales.
Book a free website review with me. 30 minutes where we can discuss your site or future site and I will show you all the tricks you need to get it up and running.
Aka the Techy Girl! I’ve been building WordPress websites since they revolutionized how we create beautiful, functional, affordable websites. Trust me! I started building websites back in the day when we had to hand write the code!!!! Believe me. WordPress is much easier. Web design started as a hobby of mine and in 2010 I turned it into my passion and full-time business. When I work on your website, it’s because I love working on websites. I teach people how to use their websites and make them beautiful and functional through my courses and online sessions. If you need help or have questions, I would love to chat!
I help people create websites that work for them! I work with entrepreneurs, coaches, and bloggers who are frustrated by technology by teaching the tech and making it easy. I believe creating a website shouldn’t require getting a loan. It should be affordable and reasonable. I believe your website should work for you. Every website has a purpose. I want to help you find and develop that purpose. Your website should be beautiful. It should be a reflection of your most beautiful self. Learn more about me here