When was the last time you went to a website and said this looks like something from the 1990s? It has happened to me quite recently. Having a professional-looking website starts with your pages. So here are my secrets to having beautiful, professional-looking pages for your website.
Big Hero Images
A hero image is a big giant image that fills the majority of the screen usually with some text and maybe a button over it. Start your page with a beautiful hero image and a catchy phrase to entice people to scroll down. The idea with this phrase is to sum up what the whole page is about. Use an image that is part of your brand and creates a feeling that you want to give with your page. For more help about how you want your website to make people feel, check out the Ultimate Website Bundle.
Break Up Your Sections
In the SET (Simple, Easy Tech), we have a formula that our members use for creating their pages and content. What is great about this is it creates easy sections for your readers. Writing content for your website is not like writing an article or a report. It needs to be laid out on the page in a way that breaks everything up into short chunks and makes it easy for a reader (or scroller…..) to get all the information they need. Hint: Elementor has easy to use blocks for your website as well on their page builder. Check out this video here to see how.
End With Call To Action
What’s worse than coming to a wonderful destination and loving everything you see and not knowing what to do next. It’s like getting all dressed up and having absolutely nowhere to go. Once they come to your homepage, where should they go next? To your about page? Perfect! And after they have loved everything about your about page, where should they go next? Your services page? Then what? Book a call? Sign up to your email list? Join your facebook group? It doesn’t matter what your answer is to this, but there has to be an answer. And this answer has to be at the end of your website page.
In the Free Website Bundle, we have a website blueprint that helps you see the exact path you will go on when you create your website. You want to create this same kind of path for someone when they come to your website.