Budding entrepreneurs and established businesses alike, work towards having a consistent flow of visitors and customers to their sites. Unfortunately, not all of them succeed. Initially, many thought that spending lots of money on advertising helped increase website traffic. However, you do not need to invest that much money. You could be making one small but costly mistake. The following is a guide on how to drive more traffic to your site.
Improve site load times
According to a 2010 study conducted by Akamai Technologies, 57% of the online shoppers wait for only 3 seconds before leaving a site. As such, one way to drive more website traffic entails improving your site’s load performance. Websites that can load fast, rank highly on search engines. You can use tools such as a content delivery network (CDN), to enhance your website load time. CDN enables your site to serve pages based on the location of a user; thus, individuals in a certain geographical area get your website load faster.
Optimize website for mobile users
A recent study indicates that one-fifth of Americans accesses the internet through their mobile devices. Using a mobile-optimized website confers an array of benefits including enhanced user experience, enhanced SEO performance, competitive advantage and new advertising platforms. Customizing your site for mobile users, will ultimately give you access to a wider market.
An active social media presence
Each social media platform that your firm participates in serves as an extension of your website. You should interact with the different social channels, particularly those that your target audience is active on. Many companies can also profit immensely by establishing Facebook, Twitter and Google+ as their social media foundation. Share relevant content on these platforms and interact with your audience by responding to questions.
Optimize your website content
Another way to drive more traffic website entails making your site SEO friendly. It can be achieved by creating a basic format for all your web pages. Once you adapt the rhythm of writing titles in a standard format and integrating relevant information into the content, you will not be spending much time on SEO tasks. Remember to write clear and concise titles. As a rule of thumb, the titles should not exceed 70 characters. Also, create shareable, organized and engaging content to draw the attention of readers.
This is when you generate inbound links to your website from other internet sites. Link building has two core benefits: introducing followers of a different site to your web and improving your ranking on search engines. You can build a link by commenting on an article or blog post and including your link. This way, readers will end up visiting your site after reading an article that you commented on.
Book a free website review with me. 30 minutes where we can discuss your site or future site and I will show you all the tricks you need to get it up and running.
Aka the Techy Girl! I’ve been building WordPress websites since they revolutionized how we create beautiful, functional, affordable websites. Trust me! I started building websites back in the day when we had to hand write the code!!!! Believe me. WordPress is much easier. Web design started as a hobby of mine and in 2010 I turned it into my passion and full-time business. When I work on your website, it’s because I love working on websites. I teach people how to use their websites and make them beautiful and functional through my courses and online sessions. If you need help or have questions, I would love to chat!
I help people create websites that work for them! I work with entrepreneurs, coaches, and bloggers who are frustrated by technology by teaching the tech and making it easy. I believe creating a website shouldn’t require getting a loan. It should be affordable and reasonable. I believe your website should work for you. Every website has a purpose. I want to help you find and develop that purpose. Your website should be beautiful. It should be a reflection of your most beautiful self. Learn more about me here