We focus so much on our opt ins, sometimes we miss the super amazing real estate that is our landing page. The truth of the matter is, if someone has signed up to your opt in, there is a much higher chance they will make a small purchase from you directly afterwards. Why? In short because they are already digging your vibe so to speak. They like what you have to offer. So let’s take a few moments and break this all down for you.
What is a tripwire?
This is the Ryan Deiss term for that small bit sized offer you can give after your lead magnet. The science behind it all is that it is building trust. It is getting customers used to the idea of giving you money for your amazing products. This might be the end of the customer journey for some but for others it can be the start of them joining your bigger programs.
How do I create my tripwire?
The easiest tripwire you can create is an e-book. Think of it as an expanded version of your opt in. Maybe your opt in was chapter 1 of the book and the paid e-book is chapters 2 to 7. It doesn’t have to be 500 pages. It can include some workbook areas. It can also include some fun things like images and graphs. It’s an easy and natural next step for your customers as they continue on their journey to your big giant amazing outcome for them. I recommend using Canva or Pages to create your ebook. Once you have it ready simple convert it to a PDF and you are ready to go.
How do I sell my tripwire?
If you are using WordPress, there is a very easy way to deliver your tripwire. That is with the magic of WooCommerce. In this week’s video, I will show you how to create a digital download product and deliver your amazingness to the world.
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Hi, I’m Stefania – Aka the Techy Girl! I’ve been building WordPress websites since they revolutionized how we create beautiful, functional, affordable websites. I started building websites back in the day when we had to hand write the code!!!! WordPress is much easier. Web design started as a hobby of mine and in 2010 I turned it into my passion and full-time business. When I work on a website, it’s because I love working on websites. I teach people how to use their websites and make them beautiful and functional through my courses and online sessions. If you need help or have questions, I would love to chat!
I help people create websites that work for them! I work with entrepreneurs, coaches, and bloggers who are frustrated by technology by teaching the tech and making it easy. I believe creating a website should be easy, affordable and hassle-free. I believe your website should work for you. Every website has a purpose. I want to help you find and develop that purpose. Your website should be beautiful. It should be a reflection of your most beautiful self. Learn more about me here