Are you into digital marketing? I bet you are! In fact, if you’re here on this blog reading this article there’s a pretty good chance you are already doing some sort of digital marketing. Digital marketing is everything. It’s your website, your funnel, your social media, your blog, all your email marketing, everything. Here is a quick introduction to digital marketing for you.
In 2016 about 22% of businesses were satisfied with their conversion rates (Econsultancy, 2016).
However, for every $92 spent on acquiring leads, only $1 was spent on converting them (Econsultancy, 2016).
72% of marketers say relevant content creation was the most effective SEO tactic (Ascend2, 2015).
When it comes to driving revenue, 41% of marketers surveyed say that webinars are an effective tactic (DemandWave, 2016).
In 2016, 67% more leads will be generated by companies with an active blog (Sprout Social, 2015).
93% of organizations use social media content as their main content marketing tactic (Content Marketing Institute, 2015).
Infographics are liked and shared on social media 3X more than any other type of content (Mass Planner, 2015).
4X as many customers would rather watch a video about a product than read about it (Animoto, 2015).
65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated (CMO Council, 2015).
59% of Instagram users are on the platform daily, including 35% who visit several times a day (Pew Research Center, 2015).
21% of Americans age 12 or older say they have listened to a podcast in the past month (Pew Research Center, 2016).
48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot, 2016).
You are 6x more likely to get a click-through from an email campaign than you are from a tweet (Campaign Monitor, 2016).
Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue (Experian).
93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements (#Socialnomics 2014).
57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media (Direct Marketing).
For 2016, Instagram is the top social channel marketers plan to invest more advertising in (72%), followed by Facebook (61%), Pinterest (41%), Snapchat (36%) and Amazon (34%) (MediaPost).
66% of organizations say that LinkedIn is an effective social media platform (Content Marketing Institute, 2015).
90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
1/3 of millennials say social media is one of their preferred channels for communicating with businesses.
