If you aren’t up on the SEO lingo, you will need it for your website. Backlinks are a crucial part of that lingo. Backlinks are other websites that link to your site. That tells Google, hey this websites A-O-K in our book. You should pay more attention to it! And then, Google pays more attention to your site. Your blog posts are found more easily in their search engines. They start including your posts in answer responses. Your website shows with all of the pages listed below. If you haven’t started building your backlinks (naturally!!!! no funny business!!!), here are some things you need to know.
1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.
2. Our data also shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.
3. We discovered that content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.
4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.
5. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal.
6. Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.
7. Content with at least one image significantly outperformed content without any images. However, we didn’t find that adding additional images influenced rankings.
8. We found a very small relationship between title tag keyword optimization and ranking. This correlation was significantly smaller than we expected, which may reflect Google’s move to Semantic Search.
9. Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites.
10. Despite Google’s many Penguin updates, exact match anchor text appears to have a strong influence on rankings.