Do you know what keywords you want to use for your site? Do you know what search terms people are actually using to find your site? They may not be the same. Anyone who has a blog or website needs to know their keywords and be aware of them if they want to grow their site.
Fact Number 1: Search engines change their formula frequently in an attempt to keep quality sites at the top of the listing.
Fact Number 2: Every search engine has it’s own formula for determining the sites and the ordering of the sites it will list. Every search engine has it’s own formula for determining the sites and the ordering of the sites it will list.
Fact Number 3: Search engine owners know the tricks being used and develop ways to filter them out.
Fact Number 4: Search engines do ‘black list’ sites they consider ‘spam’ and block them from being listed.
Fact Number 5: Google still hasn’t captured Yahoo’s number 1 position.
Fact Number 6: Using ‘good advice’ on how to improve your Google position will also help you with your placement on Yahoo and many other search engines.
Fact Number 7: Search engine users are now adding more descriptive terms in their searches.
Fact Number 8: Search engines don’t rank or list web sites, they rank and list web pages.
Fact Number 9: Search engines use their own traffic tracking information to help determine which sites to list.
Fact Number 10: Google PR and Alexa Traffic Ranking are 2 of the best indicators on how well your search engine optimization work is going.