Learn All About List Building

How big is your list? The truth is, it doesn’t really matter. The most important part here is that you are building a list. And that is the key right there. Building. It’s growing. You are getting there. You will someday have a list of 10,000 people who would love to buy your products. You will someday have 500,000 views a month on your blog. But only if you stick to it.

  1. The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group)
  2. It’s projected that in 2014, 191.4 billion emails will be sent and received each day with about 108 billion of those being from the business sector. (Radicati Group)
  3. 78% of marketing emails are sent to a personal email account. (ChoozOn)
  4. There are 3x more email accounts than Twitter and Facebook accounts combined. (Radicati Group)
  5. 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn)
  6. Knowledge workers on average spend 13 of their working hours each week in their email inbox. (McKinsey & Company)
  7. 92% of online adults use email, with 61% using it on an average day. Those who were most likely to use email on a daily basis were those with a college degree or an income of <$75,000. (Pew Research)
  8. One survey found that 90% of business people use email as much, or more than they did last year. (Osterman Research)
  9. When asked to opt-in to receive updates from a company, only 10% elected to do so through Facebook, while 90% chose to receive email newsletters. (Nielsen Norman Group)
  10. Mobile matters: 41% of emails are opened on a mobile device. (Campaign Monitor)
  11. Email triage is a growing trend. 23% of readers who open an email on a mobile device open it again later. (Campaign Monitor)
  12. 70% of email readers open emails from a brand or company in search of a deal, discount, or coupon. (The Social Habit)
  13. Email is 40x more successful at acquiring new clients than either Facebook and Twitter. (McKinsey & Company)
  14. You are 6x more likely to get a click-through from an email campaign than you are from a tweet. (Campaign Monitor)
  15. 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. (eMarketer)
  16. 42% of B2B organizations say email is one of their most effective lead generators for targeting new clients. (Circle Research)
  17. Companies sending over 100,000 emails each month see a 94% return on investment. (MECLabs)
  18. Newsletters are still considered to a great way to grow or maintain relationships, even during times when people aren’t actively making purchasing decisions. (Nielsen Norman Group)
  19. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. (The DMA)
  20. One study showed that email is the second most used marketing tool (after a company website) for B2B companies. (eMarketer)
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