Google Analytics can be a bit confusing to navigate if you’re not sure where you are going. First let me stress that Google Analytics is not optional. If you have a website you need to have Google Analytics. The most important part is that you have it set up. Once you do, it can tell a whole world of information about your site and how you should be marketing your site.
This is the first stat I look at. It tells me how many people came to my site (users), how many times (sessions) and how many pages they looked at (pageviews). It also shows my bounce rate (number of people who left after only one page of my website).
Acquisition – All Traffic – Source Medium
This tells me where my traffic comes from. The exact site where my traffic comes from. This is how I know where to be. For example, my traffic comes from Facebook, Instagram, and Pinterest. That’s how I know to focus my social media efforts on those channels instead of Twitter and LinkedIn.
Behavior – Site Content – All Pages
This shows me what pages are most popular on my site. More specifically I am looking at what blog posts are the most popular. This tells me what kinds of posts I should write in the future and also tells me what posts I can update to make them get even more traffic.
Some other great stats I look at are gender, age, goals, exit pages, technology and geo. Don’t be overwhelmed by all of these names and terms. Spend some time playing around a bit and find all the wonderful stats that Google Analytics has to offer.