Everyone wants to be an online success. In order to do that, you need to think of your website like a part of your family. It’s a living, breathing thing. It’s something you have to take care of. If you don’t take care of it, it gets sick. There are over 1 billion websites out there today. So how can you expect to get traffic when competing with allll those websites. Well, first here are some things to consider.
1) Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
2) 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
3) 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)
4) 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
5) 44% of website visitors will leave a company’s website if there’s no contact information or phone number. (Source: KoMarketing)
6) Between December 2013 and December 2015, tablet internet consumption grew by 30%. (Source: comScore)
7) Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)
8) Between December 2013 and December 2015, desktop internet consumption dropped by 1%. (Source: comScore)
9) Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: comScore)
10) 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)
11) 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)
12) 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
13) Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)
14) Once on a company’s homepage, 64% of visitors want to see the company’s contact information. (Source: KoMarketing)
15) Once on a company’s homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)
16) After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)
17) After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage. (Source: KoMarketing)
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