Designing and building a website for your business can be a daunting task. Whether you decide to DIY the whole project or outsource it to the professionals, there are numerous decisions to be made, the results of which will impact your business and how it’s perceived. In short, it’s a big deal.
Before investing your time, money and energy, you’ll need to get clear on what you want your website to do for you. Will it, for example, enable you to communicate directly with your customers, display products, support inventory, take payments, facilitate online bookings, collect email addresses or even host a member’s group? What will you name it, where will you host it and how do you want it to look – what colours, fonts, imagery should you choose? It’s a long list, and it’s easy to feel overwhelmed by the process.
Enter Stephanie La Torre, the Southern-Italy based, award-winning website developer who founded EGM Management Consultants to help other women who, like her, wanted to work from home and who she knew were grappling with the arduous task of getting their websites from concept to reality.
At a personal level, Stephanie wanted the flexibility a home-based business offers. She, like many of her clients, wanted to enjoy family, life and travel on her own terms.
Since taking the plunge to start her own consultancy, Stephanie has worked with many other home-based entrepreneurs. She helps start-ups, coaches, consultants and bloggers to create websites and marketing campaigns that provide them with the functionality they need to run their businesses successfully, and that also reflects their values and brand.
I asked Stephanie to share her up to the minute insights: