Prevailing through Re-discovery: The past few years have witnessed the rise of digital marketing with an exponential worldwide reach. No longer does a marketing campaign see traditional marketing to be the frontrunner. While, it is still important for companies to raise and maintain brand awareness, digital marketing has proliferated through the ranks and now sits parallel with traditional forms of marketing. Staying up-to-date with the latest and effective marketing trends is vital from the marketing point of view. Digital marketing has also given rise to the need to stay abreast of the rapid developments of technologies. This, in turn, has forced organizations to rethink their marketing strategies and to take into account new tools that can reach customers in a personalized way. At the rate in which customers are rapidly becoming smartphone or tablet users, companies need to ensure a positive experience for all through its campaign.
Recognizing what the future would hold for the world of marketing, Stephanie LaTorre, a forward thinker of her time, dived into the digital scene in 2013 when digital marketing was yet to unfold completely. Fast forward six years, Stephanie is a digital marketing mentor teaching entrepreneurs, coaches, and bloggers who are frustrated by the different spheres of technology in marketing. Being the Founder and CEO of EGM, Stephanie has been offering and selling digital marketing strategies and implementing strategies like building websites, funnels, and social media activities for clients around the globe.