Here is a quick reference on some ratios you should keep in mind for your business as it grows.

**Quick ratio**

An indicator of a company’s short-term liquidity. The quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets. For this reason, the ratio excludes inventories from current assets, and is calculated as follows:

Quick ratio = (current assets – inventories) / current liabilities, or

= (cash and equivalents + marketable securities + accounts receivable) / current liabilities

The quick ratio measures the dollar amount of liquid assets available for each dollar of current liabilities. Thus, a quick ratio of 1.5 means that a company has $1.50 of liquid assets available to cover each $1 of current liabilities. The higher the quick ratio, the better the company’s liquidity position. Also known as the “acid-test ratio” or “quick assets ratio.”

http://www.investopedia.com/terms/q/quickratio.asp

**Cash ratio**

The ratio of a company’s total cash and cash equivalents to its current liabilities. The cash ratio is most commonly used as a measure of company liquidity. It can therefore determine if, and how quickly, the company can repay its short-term debt. A strong cash ratio is useful to creditors when deciding how much debt, if any, they would be willing to extend to the asking party.

http://www.investopedia.com/terms/c/cash-ratio.asp

**Total asset turnover**

The amount of sales or revenues generated per dollar of assets. The Asset Turnover ratio is an indicator of the efficiency with which a company is deploying its assets.

Asset Turnover = Sales or Revenues/Total Assets

Generally speaking, the higher the ratio, the better it is, since it implies the company is generating more revenues per dollar of assets. But since this ratio varies widely from one industry to the next, comparisons are only meaningful when they are made for different companies in the same sector.

http://www.investopedia.com/terms/a/assetturnover.asp

**Long term debt ratio**

A ratio showing the financial leverage of a firm, calculated by dividing long-term debt by the amount of capital available:

http://www.investopedia.com/terms/l/longtermdebt-capitalization.asp

A measurement representing the percentage of a corporation’s assets that are financed with loans and financial obligations lasting more than one year. The ratio provides a general measure of the financial position of a company, including its ability to meet financial requirements for outstanding loans. A year-over-year decrease in this metric would suggest the company is progressively becoming less dependent on debt to grow their business. The calculation for the long term debt to total assets ratio is:

Long term debt to total asset ratio = long term debt / total assets

http://www.investopedia.com/terms/l/long-term-debt-to-total-assets-ratio.asp

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**Times interest earned ratio**

A metric used to measure a company’s ability to meet its debt obligations. It is calculated by taking a company’s earnings before interest and taxes (EBIT) and dividing it by the total interest payable on bonds and other contractual debt. It is usually quoted as a ratio and indicates how many times a company can cover its interest charges on a pretax basis. Failing to meet these obligations could force a company into bankruptcy.

http://www.investopedia.com/terms/t/tie.asp

**Profit margin**

A ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings.

Profit margin is very useful when comparing companies in similar industries. A higher profit margin indicates a more profitable company that has better control over its costs compared to its competitors. Profit margin is displayed as a percentage; a 20\% profit margin, for example, means the company has a net income of $0.20 for each dollar of sales.

http://www.investopedia.com/terms/p/profitmargin.asp

**Return on assets**

An indicator of how profitable a company is relative to its total assets. ROA gives an idea as to how efficient management is at using its assets to generate earnings. Calculated by dividing a company’s annual earnings by its total assets, ROA is displayed as a percentage. Sometimes this is referred to as “return on investment”.

The formula for return on assets is:

http://www.investopedia.com/terms/r/returnonassets.asp

**Return on equity**

The amount of net income returned as a percentage of shareholders equity. Return on equity measures a corporation’s profitability by revealing how much profit a company generates with the money shareholders have invested.

ROE is expressed as a percentage and calculated as:

**Return on Equity = Net Income/Shareholder’s Equity**

http://www.investopedia.com/terms/r/returnonequity.asp

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**Price earnings ratio**

A valuation ratio of a company’s current share price compared to its per-share earnings.

Calculated as:

**Market Value per Share****/ Earnings per Share (EPS)**

For example, if a company is currently trading at $43 a share and earnings over the last 12 months were $1.95 per share, the P/E ratio for the stock would be 22.05 ($43/$1.95).

http://www.investopedia.com/terms/p/price-earningsratio.asp

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