Referrals….the Key to a Successful Freelance Business

A major part of growing my business has been new clients from referrals. This probably results in about 20% of my new client business each year. The great thing about working from referrals is it actually is less work then new clients who met you through your website or some other avenue.

  • 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. [Ogilvy/Google/TNS]
  • 68% trust online opinions from other consumers, which is up 7% from 2007 and places online opinions as the third most trusted source of product information. [Nielsen]
  • 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. [BrightLocal]
    • 32% feel this way if there are multiple customer reviews
    • 30% give them equal trust when they believe the online review is authentic
    • 26% say it depends on the type of business.
  • 72% say reading a positive customer reviews increase their trust in a business; it takes, on average, 2-6 reviews to get 56% of them to this point. [BrightLocal]
  • On social media, 58% of consumers share their positive experiences with a company, and ask family, colleagues, and friends for their opinions about brands. [SDL]
  • Word-of-mouth has been shown to improve marketing effectiveness by up to 54%. [MarketShare]
  • When specific case studies were analyzed, researchers found a 10% increase in word-of-mouth (off and online) translated into a sales lifts between 0.2 – 1.5%. [MarketShare/ Keller Fay Group]
  • 84% of consumers reported always or sometimes taking action based on personal recommendations. 70% said they did the same of online consumer opinions. [Nielsen]
  • The average value of a Facebook fan in certain consumer categories is $174. [Syncapse]
  • 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter, or Pinterest. Over half of purchases inspired by social media sharing occur within 1 week of sharing or favoriting, and 80% of purchases resulting from social media shares occur within 3 weeks of sharing. [VisionCritical]
  • Millennials ranked word-of-mouth as the #1 influencer in their purchasing decisions about clothes, packaged goods, big-ticket items (like travel and electronics), and financial products. Baby Boomers also ranked word-of-mouth as being most influential in their purchasing decisions about big-ticket items and financial products. [Radius Global]
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Getting Referrals As A Freelancer

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