It’s time for your second lesson in the Search Marketing Made Easy Crash Course. I hope you found lesson one informative. In this lesson we are going to talk about how search engine marketing (SEM) differs slightly from search engine optimization (SEO).
Search marketing is a set of marketing methods used to increase the visibility of a website in search engine results pages. Types of search engine marketing include; search engine optimization, pay per click, paid inclusion, and social media optimization. Search engine marketing differs from search engine optimization which is the art and science of making web pages attractive to internet search engines.
Non-profit organizations, universities, political parties, and the government can all benefit from search engine marketing. Businesses that sell products and/or services online can use search engine marketing to help improve their sales figures.
Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location.
If you do not feel confident enough to try your own search engine marketing there are several companies that will be able to help you out for a price. If you decide to go with a search engine marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs.
Stay away from companies that promise top rankings. Most companies that promise top ranking are more interested in your money than they are keeping your business. Quite often this type of company will charge you top dollar, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. This type of search engine marketing company is not really interested in repeat customers.
Tread carefully around companies that promise first page rankings on the major search engines like Google, Yahoo and Bing. Make sure these companies are talking about sponsored listings and not just natural listings. Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.
The false promise most commonly used by shady search engine marketing companies is the money back guarantee. Generally, if you read the contract very carefully you will lean that these companies have a very strange idea of major search engine. Companies that have a money back guarantee typically don’t deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.
The Search Engine Marketing Professional Organization (SEMPO) was created in 2003 to offer the public educational resources about search engine marketing and to also promote search engine marketing. Currently it represents over 500 global search engine marketing companies.
The site offers their resources to the public for free as well as search engine marketing training courses for anyone who would like to expand their knowledge of search marketing. Their objective is to teach search engine marketing strategies, techniques, and practices, to help you become successful, so you should definitely spend some time going through their resources.
That’s it for today’s lesson. In your next lesson we will be going to go over a few basic search engine optimization terms you should know.
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