In your last lesson we talked about how search engine marketing (SEM) differs slightly from search engine optimization (SEO). Today we are going to go over a few basic search engine optimization terms you should know.
Why is having a receiving a high ranking so important to the future success of your online business? Studies have shown that consumers seldom look at websites that don’t rank a spot on of the first two pages the search engines display.
Websites that receive a ranking that places them on the third page (or any other pages after that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of ecommerce ranking and strong search engine optimization is everything.
At first search engine optimization may feel like trying to rappel down the side of a mountain, a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You’ve never heard of any of these things. A quick internet search of the world algorithm doesn’t help; all you got was a printout of strange symbols and numbers arranged in complex algebraic equations.
Sit back, take a deep breath, and try to relax. Search engine optimization is a lot simpler then you might think. First things first. Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.
PageRank is simply the program Google designed to search, index, and rank it registered webpage’s. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.
Web crawlers are tools search engines use to browse the web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.
Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.
The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can.
The third step to search engine optimization is to fill your site with keywords that will attract the web crawler’s attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.
Get a free website review!