In the times of dial-up internet, we have all had to be patient while webpages rendered on our browsers. Now, times have changed and, with the advent of high-speed internet, the acceptable page load time has decreased manifold.
But how do you know if your website is too slow? The bad news is that we all tend to be naturally biased towards our own websites, perceiving them to load faster than they actually do. Asking others for help will do us little good, as people actually remember loading times as 35% longer than they really are.
Luckily, there is a way to get an objective perspective. A quick Google search reveals an array of tools for testing page loading speed.
Still, this does not tell us how fast websites should be. Ideally, faster is better. Realistically, though, the specialists over at HostingTribunal state that three seconds to fully load is acceptable. Websites slower than that risk losing about half of their visitors right off the bat. The number of visitors that lose interest only gets higher as the loading time increases.
However, losing traffic directly is not the only negative effect of low site speeds. Namely, Google penalizes websites for slowness and for visitors who navigate quickly away (bounce of a page). Furthermore, 44% of visitors are likely to tell others about their bad experiences. Both search engine and user behaviors are likely to lower traffic significantly.
Obviously, low speeds will hurt your website. The good news, however, is that your sites do not have to be slow. If you are worried about your website’s speed, you can find a host who will offer you sufficient bandwidth to run your website smoothly. Alternatively, you can check out the infographic below for tips on how to make your website load faster.