You are about to build your website, you’ve found a great design with easy navigation, you have your color theme, and you’ve started to put together your content. Good for you! But before you get too far in, here are some things to consider along the way while you build your website.
What is your goal?
Making a website look fun and interesting is actually pretty easy with all the web edit tools that are available to users. But you need to consider what the purpose of your website is. Are you looking to just build a site for fun, do you want to provide information, or perhaps you are going to be selling products/services.
Content sites don’t’ require as much time and money invested, but they do have a great deal of competition. After all anyone can start a content site. You will need to generate traffic through advertising using services such as Google Adsense.
E-commerce sites need more time and money to maintain them, deal with shipping, collect sales tax, and do all the things that are similar to a brick and mortar storefront.
Who do you want to reach?
You need to consider who it is you want to reach with your website. How old is your target market? Where to they reside? Are they male or female? What are their interests? Having this information makes it easier for you to target the appropriate traffic for your website.
Are you focused?
It is so easy to get carried away adding content after content. While a content rich site is encouraged, you need to stay focused and narrow your concept down. If your site is about making money, which ideas are likely to make you the most profit? Stick with these. Don’t spread yourself too thin and don’t give your visitors too many options.
Have you done your keyword research?
It is very important that you determine what people will be typing into the search engines to find what you are offering. There are many tools that can help you to choose the best keywords based on the number of searches they have generated. Take advantage of the many tools that you can use to make it easier and more precise to find the right keywords.
How will you advertise your site?
Consider how you are going to promote your site. You will need to submit it to the search engines. You can tell friends about it, promote it using Facebook, Twitter, and other social media sites, create a mailing list, and on it goes. Think about what the best way is to promote your website.