When starting to think about internet marketing for your business, there are a million things to consider. Here are three very important concepts you should start with.
Concept 1 – Branding
I have always looked at branding as logo’s and colors and fonts as the way to market a product. For example, for each client I create a branding guide that has recommended fonts, colors, language, concepts, etc. But I’ve never really gone much further than that. Branding is so much more than just colors however. It’s everything. It’s voice, tone, language, message, and more.
The best way for me really to discover more about branding, was to create my own brand. I have clients but I don’t have a brand. I market myself as an internet marketing consultant who was doing no personal internet marketing of her own business. I had a website that was never finished and a twitter account that was used to share client posts. I also had some ideas of what I wanted to do going forward. But I never took the time to move my brand forward. Now, I am.
Concept 2 – Social Object Theory
“Social object theory suggests that social networks will be more powerful communities if there is a way to activate relationships among people and objects.”
Creating content is done for one main purpose. To get interactions from potential customers. For this to be most effective, it is important to know your ideal client or customer. Where do they hang out? What do they like? What do they do? What’s important to them? What do they need help with and how can you help them? By knowing this information, you can create a common object that will unify your potential clients and help to make them aware of your brand and concept.
Communities are always based on a common connection, whether they be virtual or in real life. I live in a small community. We all are brought together when a new business opens because we want it to be successful so the community will be successful. Online communities work much in the same way. People are motivated to make it work because of their common interest or object.
Concept 3 – Psychology of Social Shopping
This is a concept that has always fascinated me. What makes people buy things? Why do I buy more things when I go shopping with others (whether it be online or at the mall)? Why do make one object a priority over another object to purchase?
I deal with this on a daily basis. Why do I choose one couch over another? The answer is I am going for a certain look. I don’t want white because its stains easily. I want it to be able to seat a certain number of people. However, there are thousands of couches that meet these criteria. So why that particular one?
This is also a concept I discuss with my clients and with my business coach. What will make someone buy your product? What is the psychology behind your product? I am starting to construct online courses for small business owners to learn the different areas of internet marketing. My coach has been helping me to write content and create the product around the psychology of my target client.