Bounce Rate—Bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site from the entrance page without interacting with the page).
Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more information about your referral traffic.
Conversions—Conversions are the number of times goals have been completed on your website
Domain name – the name of your website
Goals—Goals let you measure how often users take or complete specific actions on your website.
Header — the image at the the top of your blog. Some themes allow an option for you to upload a custom header.
Menu — how things are arranged on your blog. Some themes support Custom Menus, which allows you to customize your navigation menu.
Metrics—Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Screenviews, Pages/Session and Average Session Duration are examples of metrics in Google Analytics.
New Sessions—An estimate of the percentage of first-time visits.
Page — Pages are static. They are a good way to publish information that doesn’t change much. Pages are not associated with a date/time like posts, nor can you tag or categorize a page.
Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.
Responsive — a term that refers to the way your website adapts to multiple devices — a computer, tablet, phone, etc. Some themes are designed to be responsive — to change so that they show up in the most optimal view depending on the device the site is viewed on.
Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.
Shortcode — a WordPress.com specific code that lets you do things with little effort, such as embed files or create objects.
Text Editor — a content editor that is text based. If you use this, you’ll need to insert HTML for formatting. This is the second tab in the editing screen.
Theme — a collection of files that work together to produce a graphical interface with an underlying, unifying design for a blog.