LAST UPDATED: August 7, 2018
How is your tripwire converting? Did you do an A/B split test? Are you developing your core products? Are your landing pages converting? What did I just say? Does any of it make sense? Don’t worry. I know its sounding a bit like another language but that’s mostly because it kind of is. So, here I will break down the lingo of funnels for you.
Lead Magnet – an offering of value to a prospect in exchange for their contact information where they are rewarded immediately. The goal of the Lead Magnet is to maximize the number of targeted leads you are getting so you can followup with a well timed
Trip Wire – offer that is meant to convert them from a lead to a customer, even if it’s only for a little money. For those prospects that convert in the Tripwire stage you will ultimately lead them to your Core Offer.
Core Offer – your big offer. This is where you want people to get to. This is your big product.
How it works
So how does this all work. You offer a lead magnet of let’s say a free ebook. 10 tips to make you more productive today! It’s something that your ideal client would be interested in. Next you offer them a little product. Let’s say a tool kit for $5 that includes videos and templates they can use. It’s not a big investment so if they were happy with your free offer they might be willing to spend a little on something more. Next you have your core offer. This is really where they need to be with you. This is your big service that you offer or your big product they can purchase. It may be a membership package or a consulting package or a kit that is mailed to them. Whatever it is – this is where you want them.
Why Does It Work?
Where it came from
Ever hear of Ryan Deiss? Or Digital Marketer? He has a great program to learn more. Check it out Here