This article could easily have been titled “Web Design Tips for Improved User Experience”, but doing that might not have passed across the SEO benefits the tips will have. The truth is that all search engines are trying to do is to find websites that appear to offer its visitors the most value.
You will therefore notice that most on-page SEO practices are actually aimed at improving the visitor’s experience on the site. With this understanding, you can begin to look at web design differently. It’s not just about making your site look good but about ultimately making it more profitable.
Important Web Design Tips
Let’s look at some important tips that can act as a checklist you can consult to ensure your site is indeed optimized to offer a good user experience which search engines will also love.
Have a Clear Plan
You want your visitors to come on your site and immediately see a well-planned layout. This is something that web designers will call a visual hierarchy. This is achieved using size, color, contrast and other tools.
Using these tools, you can deliberately decide what you want your visitors to see immediately they visit your site. It should also be like you have created a path for them to unconsciously follow. Everything should be deliberate and used for a reason.
Page Headlines Should be Descriptive
When a visitor visits your site (either the homepage or any page), they are searching for something. The headline of that page should be able to provide them an immediate answer as to whether or not they are in the right place.
Use headlines that clearly describe what that page is offering. If your heading does not provide this answer, you may lose a number of visitors who won’t have the time to begin to read through the content.
Make Your Content Clear and Easy to Read
This is very important if you want to keep visitors on your site for any length of time. Don’t forget that search engines regard how long a visitor spends on your site as an indication of the value your site was able to provide. The longer they stay, the more value it is presumed they are getting.
To make your content clear and easy to read, try the following:
- Use subheadings.
- Use short sentences.
- Use short paragraphs.
- Use simple words.
- Use bullet points.
- Use legible fonts.
There’s more to web content than just text as you can see from this description here. You can improve the quality of your message delivery by adding images, infographics and videos.
You should also ensure that the very important information are displayed above the fold. This means that once the page loads, the information should be visible without the visitor having to scroll. If they need to scroll to get to the main gist of your site, then you will likely lose a number of them who won’t be that patient.
Keep Navigation Simple and Straightforward
When a visitor comes to your site, they should be able to quickly get to the different sections of your website without any hassles. If a page has a lot of content that makes it a really long page, you should add some anchor menus that will make it easy for the visitor to quickly go back to the top of the page without having to scroll all the way back up.
Make Each Webpage Sharable
Adding social media share buttons is a very important thing. It may not appear to be very important but it is. If you’ve provided good content like you should, your visitors will be happy to share the page on social media. This increases the traffic to your site which is what you want right?
Ensure the Site is Responsive
A responsive site is one that adjusts to the device it is being accessed with. If it is a desktop or laptop, the full site is shown. If however it is a mobile device, a mobile version of the site is loaded. This will ensure you do not lose any visitors regardless of what device they access your site with.
The tips shared above are the very important ones. There are a number of other tips you may need to consider as you go on. However, these offer a great starting point you cannot go wrong with.
You may also want to check out some ideas that can help you get started with a website that will deliver user satisfaction as well as profitability. Find some here.