Your landing page must have this! Your landing page must have that! If you replace landing page with chicken soup you can hear my grandma’s discussing who’s chicken soup recipe is best! But as we all know carrots and celery are just the base of the soup! (name the movie!) So here are the carrots and celery of your landing page!
What are landing pages?
- a web page which serves as the entry point for a website or a particular section of a website.
Don’t Use Your Homepage
Your homepage is for your website. Your landing page is for your offer. Keep them seperate. Let your landing page also be a place for people to learn more about you on your website.
Include All Of These
- A headline and (optional) sub-headline
- A brief description of the what is being offered
- At least one supporting image or short video
- Supporting proof elements such as testimonials, customer logos, or security badges
- Most importantly, a form or CTA on the landing page itself to capture information. * This should be place at the top, middle, and bottom of your landing page
Don’t Have A Menu
You may have seen menu’s that just jump to other parts of the page. Those are fine. But stay away from menus that get people distracted. Your landing page has one purpose. To get people to sign up for your offer!
Tell Them What To Do
Sign up here! Download this free book! Buy this package! Make your CTA completely clear and obvious. There is nothing worse then when someone comes to your landing page (or website for that matter) and they don’t know what to do….
Don’t Go Crazy
Too much text or videos or bobble heads will distract people. Your landing page shouldn’t have a ton of options and opinions and ideas. It should be about one simple offer. Your offer should be something of value as well. It has to be something your customers need whether they know they need it or not. You can go crazy creating landing pages however. Make a bunch of different ones and see which ones do best.